012026
Run Unfairly
iOS coaching app that talks you through your race, mile by mile.
Sports & FitnessSolo founder, designer, engineer
React Native · Expo · TypeScript · ElevenLabs · Supabase
Impact
50+ runners in training
Portfolio · 2026
Do goodDone wellDo good. Done well.
In an era where AI has erased the technical barrier, what’s left is choice — to work on good things, with good people, with good intent. And then to make them great.
The thesis
Technical knowledge is no longer the moat. Intent is.
01
Do good.
Pick problems that matter to real people. The AI era multiplies whatever you point it at — make sure what you point it at is worth the leverage.
02
Done well.
If I do it, it must be great. Craft is a personal contract — with the work, with the people who use it, and with my own standards.
03
With intention.
Speed is cheap now. What’s expensive is taste, judgment, and caring enough to choose what not to ship. That’s the work.
“Good things, on good projects, with good intentions — and the commitment to do them great.”
Selected work
Projects across industries.
Each one is a different industry, a different constraint, the same standard.
022026Blooms & Vases
AI content studio that turns one phone photo into a month of marketing for independent florists.
Floral / Small BusinessSolo builder — product, design, engineeringNext.js 16 · React 19 · Supabase · Claude Sonnet 4.5 · OpenAI GPT-Image-1.5
Impact
100+ pieces of monthly content for local florists
032026EPW Pastor Training Companion
Offline-first PWA that turns pastoral training books into bilingual audio karaoke — built for African pastors, designed to ship on an SD card.
Faith / EducationSolo engineer & designerNext.js 16 · React 19 · next-pwa · ElevenLabs (build-time) · TypeScript strict
Impact
Training pastors in 50+ African countries
042024–2026TMB Pre-Sales CRM
Real-time media-planning SaaS for Trusted Media Brands' digital sales team — the spreadsheet replacement, built end-to-end by directing AI agents.
Media / Sales EnablementProduct architect, AI-directed buildPython · Flask · SQLAlchemy 2.0 · PostgreSQL · Railway
Impact
Acquired by TMB
052026MapResolve
AI-powered entity resolution for ad-tech — a 13-stage pipeline that maps publisher domains to advertisers, gated by website evidence so the LLM can't hallucinate.
Ad-Tech / Multi-Tenant SaaSFull-stack engineer & architectNext.js 16 · PostgreSQL + pgvector · Redis + BullMQ · OpenAI Embeddings · Gemini 2.5
Impact
Beta launched
About
Builder, by way of care.
I’m Nathan. For 7+ years I’ve been building custom software across all kinds of industries — ad tech, SaaS, health and fitness, and plenty more. Different products, different teams, but the same intention every time: do good things, solve good problems, and do it well.
Honestly, the work makes me happy — sitting with someone’s problem or challenge and untangling it with whatever mix fits, analytical, technical, creative.
That’s the whole thing for me — showing up, caring about the details, sticking with people through the messy parts. The folks I’ve built for and the people I’ve supported along the way can vouch for that.
Let’s have a chat and see how I can make something good for you.
- Based
- Remote
- Currently
- Building
- Open to
- Collaboration
Get in touch
Let’s do good work.
If you’re working on something good and want it done well — I’d love to hear about it.
Or email directly: [email protected]